This Cookie Policy explains how Private Funnel uses cookies and similar tracking technologies when you visit our website. By continuing to use our site, you consent to our use of cookies as described in this policy.
1. What Are Cookies
Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently, as well as to provide information to the website owners.
Cookies can be “persistent” or “session” cookies:
- Session Cookies
- These are temporary cookies that expire when you close your browser. They enable the website to remember your actions during a single browsing session.
- Persistent Cookies
- These remain on your device for a set period specified in the cookie, or until you manually delete them. They help websites remember your preferences and settings for future visits.
2. How We Use Cookies
At Private Funnel, we use cookies for several important purposes:
- Essential Functionality — To enable core features such as secure login, session management, and fraud prevention;
- Preferences — To remember your settings like language choice and dark/light theme preference;
- Analytics — To understand how visitors interact with our website so we can improve it;
- Security — To detect and prevent malicious activity and protect our users.
Privacy-First Commitment: Unlike most marketing platforms, Private Funnel does not use cookies for behavioral advertising, cross-site tracking, or selling data to third parties. Our cookie usage is strictly limited to the purposes listed above.
3. Types of Cookies
We classify the cookies used on our platform into the following categories:
3.1 Strictly Necessary Cookies
These cookies are essential for the website to function properly. They enable basic features like page navigation, secure areas, and session management. The website cannot function properly without these cookies.
3.2 Preference Cookies
These cookies allow the website to remember choices you make (such as your preferred language or theme) and provide enhanced, personalized features.
3.3 Analytics Cookies
These cookies help us understand how visitors engage with our website by collecting and reporting information anonymously. We use this data to improve site structure and content.
3.4 Security Cookies
These cookies are used to authenticate users, prevent fraudulent use of login credentials, and protect user data from unauthorized parties.
4. Cookie Inventory
The following table provides a complete list of cookies used on the Private Funnel website:
| Cookie Name | Type | Purpose | Duration |
|---|---|---|---|
pf_session |
Necessary | Maintains your login session | Session |
pf_theme |
Preference | Stores dark/light mode preference | 1 year |
pf_lang |
Preference | Remembers your language selection | 1 year |
pf_consent |
Necessary | Records your cookie consent choice | 1 year |
_ga |
Analytics | Google Analytics — distinguishes users | 2 years |
_gid |
Analytics | Google Analytics — distinguishes users | 24 hours |
pf_csrf |
Security | Prevents cross-site request forgery | Session |
5. Third-Party Cookies
In addition to our own cookies, we may use cookies from trusted third-party services. These services help us deliver and improve our platform:
- Google Analytics — Provides anonymous usage statistics to help us understand visitor behavior. Data is aggregated and does not personally identify you.
- Stripe — Processes subscription payments securely. Stripe may set cookies required for fraud prevention and payment processing.
- Cloudflare — Enhances website security and performance. Cloudflare cookies help identify malicious visitors and reduce load times.
5.1 Data Sharing with Third Parties
We do not allow third parties to use cookies on our site for:
- Behavioral advertising or retargeting;
- Cross-site tracking or profiling;
- Data brokering or sale of personal information;
- Building advertising audiences.
6. Managing Cookies
You have the right to accept or reject cookies. Most web browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies if you prefer.
6.1 Browser Settings
You can manage cookies through your browser settings. Here are links to instructions for major browsers:
6.2 Impact of Disabling Cookies
Please note that disabling certain cookies may affect the functionality of our website. Specifically:
| If you disable... | You may lose... |
|---|---|
| Necessary cookies | Login functionality, security features |
| Preference cookies | Theme and language settings |
| Analytics cookies | No functional impact; we lose usage insights |
7. Cookie Consent
When you first visit our website, you will see a cookie consent banner allowing you to:
- Accept All — Allow all cookie types;
- Customize — Choose which cookie categories to enable;
- Reject Non-Essential — Only allow strictly necessary cookies.
Your consent preference is stored in the pf_consent cookie and can be updated at any time by clicking the “Cookie Settings” link in our footer.
8. Do Not Track
Some browsers include a “Do Not Track” (DNT) feature that signals to websites you visit that you do not want to be tracked. At this time, we do not respond to DNT signals because no common industry standard for DNT has been established. However, we honor your cookie preferences set through our consent banner.
9. Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology, regulation, or our business practices. When we make changes:
- We will update the “Last updated” date at the top of this page;
- We will notify you via email for material changes;
- We will prompt you to review your cookie preferences if our cookie usage changes significantly.
10. Contact Us
If you have any questions about our Cookie Policy or how we use cookies, please contact us:
- Email: legal (at) privatefunnel (dot) com